You’re about to make a presentation to a potential client. You’ve dressed appropriately, your shoes are shined. You’ve got your portfolio and your business cards, and you have an idea of what you want out of the meeting. In a word: you want business.

But are you ready to do business? If you don’t approach the presentation as a SALES situation, you won’t make a sale. The right approach is to turn your presentation into a live-action proposal.

Keep the entire presentation focused on the client, and be clear on exactly what you can do for the client, and how you will do it.

At the end of the presentation, ASK for the sale.

[tags]business presentation, presentation skills[/tags]

Related Posts