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	<title>business writing: write today &#187; press releases</title>
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		<title>When you&#8217;re your company&#8217;s flack: getting publicity online</title>
		<link>http://iwritecoach.com/blog/2007/05/25/when-youre-your-companys-flack-getting-publicity-online/</link>
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		<pubDate>Fri, 25 May 2007 22:49:26 +0000</pubDate>
		<dc:creator>angela.booth</dc:creator>
				<category><![CDATA[press releases]]></category>

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		<description><![CDATA[When you work for a small company, as the company&#8217;s designated business writer, sooner or later you&#8217;ll be asked to create online/ offline publicity push for a Web site revamp, or a product launch.
Not a problem. You can handle it, right? Of course you can. And you can handle it in a way which will [...]]]></description>
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