Make Money As A Beginning Writer: Cash For Content
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Email, blogging and Web pages need white space, because people scan online, they don’t read, and if something looks uninviting, they click away.
Unfortunately we’ve all got email correspondents who wouldn’t recognize a paragraph if it walked up to them introduced itself. An email message from one of these poor souls is just one long endless paragraph. You have to edit the message so you can decipher it. Of course, few people bother to do this - it’s easier just to hit the delete key.
If you’re working with people like this, show them this eye-tracking research study, which notes:
Shorter paragraphs performed better in Eyetrack III research than longer ones. Our data revealed that stories with short paragraphs received twice as many overall eye fixations as those with longer paragraphs. The longer paragraph format seems to discourage viewing.
Technorati Tags: business writing, paragraphs, eye-tracking, formatting, online writing, Web writing
