Writing business content for the Web means that you’re writing for the search engines. Your Web content needs to be indexed the way you want it to be indexed, otherwise your target audience will never reach your site.

Write for humans first
While writing for indexing is important, it’s more important to write for your site visitors. They’re the people who will, you hope, be taking action on your words.

Make your words as clear, as interesting and as persuasive as you can FIRST – then search engine optimization and marketing (SEO and SEM) touches later.

Keep it simple. Vital SEO tips: Don’t go overboard with keywords, but ensure that your preferred keywords are included in the page title, and in the H1 tag. Limit yourself to two keywords (or a maximum of three) per page.

[tags]Web writing, write for the Web, SEO, keywords, links[/tags]

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