If you’re in marketing, chances are that you’ll be asked to contribute to the company blog. Blogs are becoming much more popular with businesses of all sizes. So how do you write a blog?

A blog is a conversation with your customers

Write your blog in a casual style. Unlike most forms of marketing, a blog is a conversation, so your blog should have a friendly intimate writing style, so that people feel free to “talk” to you on the blog via the Comments feature.

Ensure that you have the Comments feature on your blog software enabled – on some software it’s disabled by default – so that your readers can leave comments, beginning a conversation.

For more on blogging, visit my Blogging For Dollars blog.

[tags]business blogs, writing a blog, business writing for blogs[/tags]

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