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When you’re writing for business, it’s vital that you aim for a conversational style. Write as you speak. If you gauge how you would speak to the audience you’re writing for, you’ll have the writing tone exactly right.
I was browsing online news releases this morning and came across a release with a headline that began: “From the depths of ___ comes ___”.
Have you ever spoken these words aloud to anyone: “from the depths of”?
The only time I’ve read these words was on a 1940s movie poster, I’ve never heard them used in normal conversation.
If you’re not sure whether you’re writing in a conversational style, read the piece of writing aloud — you’ll know instantly.
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